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Director/Animator Richard Borge of LA-based production studio DUCK helms an award winning new project for the iconic editorial brand Avid via Boston’s White Rhino agency in advance of its revolutionary series of new products. The New Thinking promo, directed and designed by Borge, is a dazzling trip through a mechanized world. It begins with an anticipatory countdown that propels us into an expertly crafted machine as it processes a continual stream of feedback.

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